joan heo

mix & match on Fios

Verizon / McCann NY / 2019

Verizon Fios rewrote the way people can buy internet & TV plans, by letting customers mix & match their plans based on what they need. 

To announce the news in OOH, we did a takeover in Philly’s SEPTA train station. It was important that the design can travel well because of the various shapes and sizes of the OOH units. 

We placed this design on irregular headhouses, pillar & column wraps, 2-sheets, digital units, back-lit panels, etc. We strategically placed the ads so that wherever communters entered the station from, they got to read all the information we were trying to communicate. 

Along with this station takeover we had digital units running in Hudson Yards in NYC, LinkNYC units, Penn Station, and print units in Washington DC.

Hero layouts
All designs were based off these two treatments where applicable

The entrances to the station

Entrance to the station

Pillar & Column Wraps
Throughout the Mezzanine Level

Throughout the Platform Level

Horizontal Panels
Throughout the station

Role / junior designer
Worked closely with the design team and creatives to develop the station domination and design guidelines.

CCO / Dan Donovan & Wayne Best
CD / Nic Wehmeyer
CD / Josh Kessler
Jr. Copywriter / Lerthon Theuma
Jr. AD / Stephanie Gonzalez
Design Director / Andrea Gustafson
Design Director / Graham Clifford
Sr. Designer / Emely Perez

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