Crochet Cody

U.S. Bank / McCann / 2021


During the pandemic, a lot of people learned new hobbies. Sadly, most of these side gigs rarely turn into main hustles. So, on national TV and social, U.S. Bank wanted to let them know it had them covered (pun fully intended) with the tools to make their dreams into reality. 

Fun Fact my sister was obsessed with crocheting during lockdown and became the main inspiration behind this idea. Did it become a main hustle for her? No, dental school is way more important (debatable). Still, S/O to her <3

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Role / Creator & Art Director
Worked together with my partner to bring this idea to life in all aspects.


Partner (copy) / Lerthon Theuma
SVP ECDs / Erin Wendel & Lauren McCrindle

CDs / Anna Taylor & Cecilia Lazar Piechura
Director / Martin Granger
Producer / Kathy Love
Edit / Cut & Run